MORE THAN LAST CLICK
Arkadas Group understands the role of each channel to efficiently acquire qualified customers for our clients.
First Click is essential to growth.
Without first click exploration, search and online media are not scalable.
No one wakes up and says “I am going to type a brand name into Google”.
It takes motivational awareness from intrusive vehicles like word of mouth, TV, and radio to create inquiries.
First click activity improves the last click capabilities of Search, PPC and online media.
Media Buying, Proof of Concept Testing
Negotiating and placement of media to maximize value and performance.
We are the experts at generating consumer transactions and acquiring customer leads through the use of television, digital, radio and print media. We are totally focused on measurable results and maximizing ROI for our clients.
Media Planning, Campaign Audit
Pinpoint-target an audience or cast a wide net to deliver your message.
ROI Analyses, Statistical/Direct Attribution, Correlation Analyses, Channel Optimization
Deep understanding of how media, creative, schedule and message work together.